BRANDING
Hana’s
SPRING 2026
A self-initiated brand concept for an omakase restaurant in New York City. The system spans color, typography, logo variants, and print collateral.
Logo Concept
Hana’s identity speaks with rounded silhouettes, the logo mark is inspired by the red ume blossom and it holds reversed, multiplied, and isolated. It has strong potential for orientation flipping or a repeated motif.
Variation in line weight of flower to mimic the line weight of Mezzotint.
Color Palette
Pure Red
#FE0000
Saffron
#FFC512
Celadon
#AFDEB9
Off White
#F7F1E5
Pure Black
#000000
Typefaces
Notepads
I wanted to create a functional designed item that elevates the experience—Hana’s notepad menus. The notepads are used to check off what you like, dislike/are allergic to, and other preferences.
Brand collateral
BRANDING
Hana’s
SPRING 2026
A self-initiated brand concept for an omakase restaurant in New York City. The system spans color, typography, logo variants, and print collateral.
Hana’s identity speaks with rounded silhouettes, the logo mark is inspired by the red ume blossom and it holds reversed, multiplied, and isolated. It has strong potential for orientation flipping or a repeated motif.
Variation in line weight of flower to mimmic the line weight of Mezzotint.
COLOR PALETTE & TYPEFACES
I wanted to create a functional designed item that elevates the experience--Hana’s notepad menus. The notepads are used to check off what you like, dislike/are allergic to, and other preferences.
NOTEPADS
Pure Red
#FE0000
Saffron
#FFC512
Celadon
#AFDEB9
Off White
#F7F1E5
Pure Black
#000000