LAUREN ROCHFORD

EDITORIAL

“Relic”

SPRING 2026

A book and gallery installation examining vernacular typography — the expressive, handmade lettering found in the built environments of working-class and urban neighborhoods. As corporate rebranding increasingly flattens visual culture toward uber-minimalist "refined taste," the lettering that makes communities visually distinct is quietly disappearing. Relic treats what remains as worth preserving.

ARCHIVED SPREADS

PROCESS

The project began with a portable scanner used to capture vernacular signage across New Hampshire: letters pulled from storefronts, murals, and facades, at high resolution. The resulting scans were laid out in a book that functions as both archive and manifesto, pairing the found letterforms with text arguing for visual richness and expressiveness in the face of homogenization. The large-format prints, exhibited in a gallery installation, transform the scans into designed objects. The shapes of these prints echo the forms of the lettering itself, pushing the found material past documentation and into a designed object.

CLICK TO READ THE FULL BOOK

NAVIGATION

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+WEBSITE DESIGNED BY ME (WITH FIGMA)

LAUREN’S PORTFOLIO

EDITORIAL

“Relic”

SPRING 2026

A book and gallery installation examining vernacular typography — the expressive, handmade lettering found in the built environments of working-class and urban neighborhoods. As corporate rebranding increasingly flattens visual culture toward uber-minimalist "refined taste," the lettering that makes communities visually distinct is quietly disappearing. Relic treats what remains as worth preserving.

CLICK TO READ THE FULL BOOK

PROCESS

​

The project began with a portable scanner used to capture vernacular signage across New Hampshire: letters pulled from storefronts, murals, and facades, at high resolution. The resulting scans were laid out in a book that functions as both archive and manifesto, pairing the found letterforms with text arguing for visual richness and expressiveness in the face of homogenization. The large-format prints, exhibited in a gallery installation, transform the scans into designed objects. The shapes of these prints echo the forms of the lettering itself, pushing the found material past documentation and into a designed object.

NAVIGATION

About

Home

KEEP IN TOUCH

LinkedIn

LAUREN’S PORTFOLIO

+WEBSITE DESIGNED BY ME (WITH FIGMA)

LAUREN ROCHFORD